Baisch and Skinner
Baisch and Skinner is a Wholesale Floral Distributor with 7 locations across the Midwest. With over 70 years of business, Baisch has a reputation for supplying buyers with quality products and services. My time at Baisch was utilized by creating graphics, marketing materials, strategizing campaigns, social media, as well as cross-collaborating with all seven locations, as well as external organizations and businesses.
Social Media Icons
Baisch and Skinner social media used the standard logo for its profile pictures across all locations. The standard logo did not lend itself well to the circular social media profile pictures, so I gave it an updated look. I deconstructed the base logo, condensed the essential elements to maintain visual identity, and gave label to which social media the person was visiting by indicating which location the page belonged to.
Baisch Farm Direct
Baisch Farm Direct is a program that allows customers direct access to the farms’ inventories with which they are partnered. I was tasked with designing a logo that stayed true to the identity of Baisch and Skinner. The logo uses the Montserrat typeface and uses a bold and italicized version. Italicization is used to indicate the difference from regular online buying. The standard Baisch green and flower are used to keep the identity intact.
Promotions and Flyers
Baisch and Skinner run monthly promotions. Here you will find Monthly Bouquet offerings, Bite Size and Box Lots, and an example of miniature catalogs/order forms specifically for the autumn glassware sale. Theme, color scheme, layout, and format all play a large role in making sure that the customers have an easy experience while ordering.
Winter Seasonal
Catalog 2024
The Winter Seasonal Catalog is a staple for Baisch and Skinner every year to highlight the most trending Christmas products. Here you will find designs and spreads used in the catalog. Front and back covers, the opening letter, table of contents, other examples, and a thank you message found at the end.
